ASOS Soars

We all know about the current economic conditions affecting our spending budgets, and the hit the high street retailers have taken due to this; however one particular retailer continues to maintain sales despite it. ASOS, the popular online retailer has reported an increase of 80% in sales over the last four weeks! All this in a money spending crisis era?

So what is it that they are doing soooo right, aside from the fact they are an online retailer, which means shopping anytime, anywhere (with Internet of course)?

Perhaps it is the HUGE number of popular brands all under one roof (so to speak)?

Or maybe it's the great range of premium brand, with the recently acquired dVb by Victoria Beckham?

Could it just be the lure of the promise that you will be dressing 'in the style of' your fav celeb, making you that bit closer to looking like them?

Even Britain's Next Top Model has got in on the hype and featured the company on its latest show, with ASOS being so impressed with one of the models they snapped them up on the spot.

Whatever it is, this retailer has got it right and it looks like there's no stopping them!